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WAW brand launching---Refining by hand, innovating in mind

2016.01.25 Clicks: 10 Font size:


On January 2nd, with a theme of “Refining by hand, innovating in mind” a new brand, WAW met its big day-----see hello to the world.


“Refining by hand” means to concrete the foundation with perseverant craftsmanship by its definition, while “Refining by hand” means to achieve breakthroughs in the future through continuous innovation. On this launching event, WAW leaders give clear, brief and considerate definitions to go through all daily operations and social activities. 


Brand positioning: founder of light transporting.

Brand philosophy: light to carry families and their love

Mission: committed to creating lighting transporting experiences.

Slogan: care of truckers, focusing on manufacturing.

Service philosophy: 365-day care, safe to return home.